B2B Marketing Trends 2020 – HUMAN EXPERIENCE

Enormous changes in the marketing world are upcoming! Our second blog article “Human Experience” presents the second – in our opinion central – marketing trend for the year 2020 and gives advice on how to make your customer communication “future-ready”.

B2B Marketing Trends 2020 – PURPOSE

Enormous changes in the marketing world are coming! Our latest blog series presents the Marketing Trends 2020 and gives advice on how to make your customer communication “future-ready”.

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Managing B2B Brands using Digital Channels

Many B2B companies underestimate the positive effects of customer management on the business. Valuable relationships with your customers can be established. Digital channels make it easy to keep in touch with your customers.

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More Online Traffic with Customer Profiles

Online communication is characterized by anonymity. The usage of customer profiles help B2B companies to give their online marketing a personal touch and thus attracting customers’ attention.

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Digital communication of industrial goods

TV advertising of cars often has a very emotional effect. In contrast, automotive suppliers often find it difficult to present their complex products in a visually appealing way on digital channels.