B2B Marketing Trends 2020 – HUMAN EXPERIENCE

Enormous changes in the marketing world are upcoming! Our second blog article “Human Experience” presents the second – in our opinion central – marketing trend for the year 2020 and gives advice on how to make your customer communication “future-ready”.

B2B Marketing Trends 2020 – PURPOSE

Enormous changes in the marketing world are coming! Our latest blog series presents the Marketing Trends 2020 and gives advice on how to make your customer communication “future-ready”.

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More Online Traffic with Customer Profiles

Online communication is characterized by anonymity. The usage of customer profiles help B2B companies to give their online marketing a personal touch and thus attracting customers’ attention.

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Digital communication of industrial goods

TV advertising of cars often has a very emotional effect. In contrast, automotive suppliers often find it difficult to present their complex products in a visually appealing way on digital channels.